Black Friday Tips for Your Small Business
One of my favorite times of the year is approaching...Thanksgiving. But hours after you've stuffed your face full of turkey and all the carbs, it's time to speed walk through your favorite stores to snag some deals. Black Friday is one of the economies best days for sales. It's the day where people are more inclined to spend money and pull out their credit cards! I only do my clothes shopping one time a year, no joke, and it's during Black Friday. If you are a small business owner, or part of a networking marketing MLM group, here are some tips to get your business noticed for this day! Start Advertising Early, but Don't Give it All Away I honestly should have written this blog last month, hahah. In our age where we tend to celebrate holidays at least a month before, you should have started advertising or at least leaving hints to your Black Friday Sales by now. Some people like the time to prep, plan, and figure out how they'll spend their money. The key here though is having a balance of letting people know you will be offering something on Black Friday BUT not letting them know too much to the point where they aren't spending money with you. Maybe let them know "We are doing a Black Friday Sale but only on these specific products!" this way people will still shop your other products/services.
Don't discount your highest valued product or serviceDo not take your highest valued product/service and discount it at an insane rate. YES it will get people talking, however, what you are doing is devaluing the best thing you have to offer!!!! You want to put discounts on products or services that are in the middle of your lineup so it gives reason for people to upgrade to your top package when the time comes. Which leads me to the next point...
Create Promotions that will sell well, but don't devalue who you are or what you offerIn this last year of my entrepreneurial journey, I've been working through one massive thing: pricing. How we price our services and products tends to be a reflection of how we view ourselves. For the longest time, I offered my services for so cheap until some people called me out. The work I do HAS helped people make thousands. It HAS been published nationally & internationally. But somehow in my head I still convince myself I'm not good enough. The minute I began to grow in confidence in who I am and what I have to offer, I began to find people who valued what I do and paid the price I was asking. It is SO easy to fall back into a cheap mindset though for Black Friday for the sake of making "quick" cash. Take some time to think about what you can offer that will help people, but also be wise for your time without it being something where people will only wait once a year for this special. For example, since I was a photographer before marketing and I know many photographers, here are some ideas for Black Friday Photographer Specials:
- Offer Special Pricing on Prints from Past Sessions
- Offer a product that will only be available for those who book on Black Friday
- Offer a Gift Certificate Special. Maybe if someone buys a gift certificate of $100 for someone, they get a $25 print credit themselves.